Creativity

Individuals (or groups) in new media are able to foster creativity in a variety of ways. Whether it be creating mashup/ remixes of different artists or mashups of clips from animated TV shows and movies, new media has allowed these individuals to express their ideas on a variety of platforms for other people to watch, like, and comment on. In the article, "Disney Tolerates a Rap Parody of its Critters. But Why?", it is shown that many people on YouTube have taken the habit to post mashups of clips of characters from animated TV shows and movies, such as the Lion King and Spongebob Squarepants, and editing them together to create new content in a different context. For example, when the song "Crank that (Soulja Boy)" came out and became a hit, there was an individual who used Bambi, Simba, and Winnie the Pooh clips set to this song to make these characters seem like rap stars. This mashup culture has grown since then as people have been using clips of virtually anything and turn it into something else. One popular mashup that has come about in recent years are individuals using clips of the past and current presidents to make it seem like they are singing a popular song. This type of creativity allows an engagement within the community, as many people like and share these videos on various platforms, and may foster new trends just for the sake of entertainment. Imagination is sparked through these creative contents and individuals may find new ways to be creative on these platforms.

Sources

Barnes, Brooks. “Disney Tolerates a Rap Parody of Its Critters. But Why?” The New York Times, The New York Times, 24 Sept. 2007, www.nytimes.com/2007/09/24/business/media/24crank.html.